probably less than stellar. The sneaker is currently

probably less than stellar. The sneaker is currently

MezuaNork yaya2017 » AAr Urt 16, 2018 2:32 am

For decades, Nike dominated the United States athletic-footwear market. “Dominated” might not be strong enough a word: Thanks to 50 years of ad campaigns like "It's gotta be the shoes!," game-changing technology from Air to Shox, and an authentic connection with actual people buying their shoes, in 2014 the Adidas ZX Flux Mujer Swoosh owned Nike Air Max 95 Womens 48 percent of the Nike Air Max 95 Homme market—a margin so big it seemed like no brand could even begin to threaten their reign. But that’s exactly what happened. That same year, Adidas poached Kanye West, started re-issuing its most iconic sneakers, and developed its own game-changing tech. The result? In 2016 and 2017, it's been eating away at Nike's market share.Earlier this year, sneaker-industry analysts heralded a potential changing of the guard. In June of 2017, Adidas's share jumped to 11.3 percent, leapfrogging a sluggish, oversaturated Jordan Brand. Kanye West's Yeezy Boost line caused (and continues to cause) online frenzies, and Adidas Originals' NMD sneakers became a staple for hype-friendly teens and sneaker-conscious regular bros alike. For the first time, Nike seemed to be lagging behind Adidas in the category customers seemed to care Nike Roshe Run Dames about more with each Nike Air Max 1 Womens Black passing day: fashion collaborations. The Swoosh had worked with former Givenchy designer Riccardo Tisci, German techwear brand Acronym, and even tennis legend Roger Federer, but these were easy to perceive as one-off designer interpretations of existing Nike kicks—unlike the full-fledged partnerships Adidas established with Kanye West, Pharrell, or even Raf Simons, each of which has designed their own Adidas sneaker from scratch.

For much of the last three years, Adidas felt like the brand with its finger on the pulse, while Nike seemed to be fighting uphill to get its core products—running and basketball sneakers—into the hands of customers.As 2017 comes to a close, the tides are turning once again. Only this time, they're in Nike's favor. At the time of this writing, Nike's stock was up $11 over the past three Adidas NMD Womens months, while Nike Air Huarache Femme Adidas's was down approximately $25. For the first time in years, Q2 of 2017 saw Adidas's classics (Stan Smith, Superstar, Gazelle) have flat sales figures. Nike's mojo, for the moment, seems to be coming back, thanks in large part to four sneakers that each helped the brand in a different way: the Zoom VaporFly 4%, Nike Air VaporMax, LeBron 15, and Off-White x Nike Air Jordan 1. The Three Stripes is still a bigger threat than ever to Nike's dominance, but there's no doubt that 2017 belonged to the Swoosh. Here’s why.Nike Air Max is the tech that made Nike a world leader. The original Air Max sneaker released in 1987, but the VaporMax, which dropped in March, was the most radical improvement to the Air Max series in years. The usual Air Max formula is to just, well, add more Air to the sole. But with the VaporMax, Nike Nike Air Odyssey Womens completely Adidas Superstar Femme replaced the midsole with nothing but Air. The VaporMax's contribution to Nike's big year mostly lies in its fashion appeal.

Virgil Abloh remixed the kicks for his "The Ten" collaboration with Nike (a lot more on that later), while Comme des Gar?ons made a laceless version Nike couldn't keep in stock for more than a few minutes. even the non-collab versions have been favorites among wearers of ultra-trendy cropped, baggy pants, as well as regular guys looking for their next pair of new-wave kicks.On a mass market level—where the real money is—VaporMax sales are probably less than stellar. The sneaker is currently on sale on most sites, which, according to sneaker analyst Matt Powell (and known Yeezy truther) doesn't bode well for the style's long-term success. And as a running shoe, it has mixed reviews. (The website Nike Air Max 1 Womens Nike Air Max 90 Womens Pink ranks it the 335th best Nike Air Max 90 Dámské Růžové running shoe around right now.) So, in terms of getting Nike back on its feet in the running sneaker game, VaporMax is not the answer. But as the next evolution of Nike's legacy of forward-thinking, covetable design? They did more than enough to take some of the heat away from Adidas's Ultra Boost and NMD lines—shoes that have experienced enormous success, but have also been in the market for over 18 months.Ultimately, the VaporMax indicates that Nike is still not afraid to take a big chance.
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